Richelle Villalta
“My name is Richelle and I was born in 1994!”
Yes, I’m an OG Swiftie. Like a 2006 Teardrops on My Guitar concert at my small town county fair on a dirt race track.
’m a Colorado-based freelance copywriter, Certified Dubsado Specialist, form designer, and systems nerd. Oh, and I have a bachelor's degree in Entrepreneurship with a focus in marketing from Kansas State University (Go Cats 💜).
Honestly, I’d rather be a trophy wife. Drinking iced coffee, hanging out in a greenhouse, working on a puzzle. Unfortunately, the economy had other plans for me. So instead, I built a business that lets me do like half of those things.
I launched my business while I was on maternity leave with my daughter. I sent approximately 47 pitches into the void, landed my first client, and somehow became fully booked within four months.
I love taking the messy stuff living inside someone’s brain and turning it into something clear, strategic, beautiful, and functional.
My goal was never to own a BMW, a house in the mountains, and money for unlimited iced coffees. (Although, I would never turn that down.)
The goal is freedom.
I’m just here to make the backend pretty, make the client experience exceptional, and make enough money to continue funding my very expensive dream of a trophy wife. Until then, I’ll be over here. Scaling my business, supporting women entrepreneurs, and charging iced coffee as a business expense.
I don't want to niche down. (Niche? Nitch? I'm from the Midwest. It's nitch.)
I work with ambitious women who want to make a difference. Tap the ones that sound like you:
Pick as many as you like. We contain multitudes.
Time. I don't want to waste yours, and I have very little of my own.
I'm a professional dilly-dallyer who loves to piddle and fart around. But as a mom of two, I fit an 8-hour workday into the 3 hours between preschool drop-off and pick-up.
One lollipop buys one solid hour. Mind-numbing TV buys one Zoom call and a new client. We all do what we've got to do.
I do it so I can log off and go to the park with my kids, and have time with my husband. That freedom is never something I take lightly. My clients deserve the same.
I won't pretend to be something I'm not.
It's squished, and it works. What I can offer is my attention and my passion: working until it's perfect for you, and teaching until you understand it and dream about it.
No fancy method. Just you. Listening, then drafting a plan made for you.
